Owners of McDonald's outlets are increasingly pessimistic about their ability to turn a profit, given the fast-food chain's heavy discounting and Dollar Menu items. citing a survey from Janney Capital Markets.
McDonald's has turned to its value menu to boost traffic to stores amid soft global demand, but so far that doesn't appear to be having the desired effect.
The company on Friday reported a first-quarter profit that was little changed, although same-store sales in the U.S. dropped for the first time in a decade, according to Bloomberg. McDonald's also warned that sales would drop in April.
McDonald's has turned to its value menu to boost traffic to stores amid soft global demand, but so far that doesn't appear to be having the desired effect.
The company on Friday reported a first-quarter profit that was little changed, although same-store sales in the U.S. dropped for the first time in a decade, according to Bloomberg. McDonald's also warned that sales would drop in April.
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